Blumenstock Ventures
ICONIFY

ICONIFY

Sold 2019

ICONIFY is a fashion revolution in a tee—designed to celebrate your individuality while honoring the planet and all beings that live on it.

The Concept

ICONIFY empowers people to express who they truly are through custom icon-based apparel. Choose or customize your favorite icons — from Albus Dumbledore to zebras, sloths, sneakers — and wear them proudly.

We believe each of us is iconic. Your personal icons become your personal brand—and your shirt delivers a message that transcends words and languages.

Key Features

  • 3 Million+ Icons: Vast icon library from pop culture to personal passions
  • 100% Organic Cotton: GOTS-certified, GMO-free, pesticide-free, hypoallergenic
  • 100% Vegan: PETA-approved, vegan ink, plastics-free, cruelty-free
  • 100% Fair Wear: Ethically produced in Fair Wear certified factories
  • Custom Design Tools: Upload your own icons for truly one-of-a-kind designs
  • Eco-Packaging: Purely paper packaging, zero-waste shipping (CO₂-neutral)

Technology Stack

  • Platform: Bubble.io
  • Payments: Stripe
  • Year: 2019

Impact

ICONIFY was launched in 2020 as a fully functional prototype, generating ~€3,000 in revenue and proving both product-market fit and user excitement.

The platform includes a visual product builder, backend order management, Stripe-integrated checkout, and admin interface for print & fulfillment workflows.