earthy eco
Empowering everyday sustainability — with smarts, style, and soul.
The Challenge
In a world saturated with eco-anxiety and sustainability overwhelm, many people want to live greener lives — but don't know where to start, what actually works, or how to make it feel rewarding instead of restrictive.
The Solution
earthy eco became a vibrant digital ecosystem for conscious living. Built entirely on Bubble.io, it blended e-commerce, e-learning, and interactive tools into a seamless user experience — designed to guide users from passive interest to empowered eco-action.
Key Features
- • "How Green Are You?" Quiz: Gamified personality quiz revealing users' Green Personality Type
- • Eco Hacks Database: Searchable sustainability tips filterable by goals
- • E-Learning Platform: Self-paced courses, toolkits, and 1:1 coaching sessions
- • Online Shop: Curated sustainable products and starter kits
- • Blog & Content Hub: Thought leadership and educational content
Technology Stack
- Platform: Bubble.io (CMS, user accounts, custom quiz logic, e-commerce)
- Content: Airtable (content structuring and filtering)
- Payments: Stripe
- Marketing: Mailchimp + Zapier (email automation and onboarding flows)
Impact
The platform was fully designed, built, and handed off to the client for launch in 2019. It served as the digital backbone of their coaching business and content brand, making sustainability personal, playful, and practical.